Ship faster, waste less, and stop second-guessing product decisions.

I help founders catch product mistakes before they turn into six months of wasted work, through in-depth product teardowns, pre-build consulting, and hands-on fractional support.

ABOUT TIBI IORGA

You’ve gained traction, and now the product challenges are catching up.

Over the past six years, I’ve worked in product and design roles at early-stage startups and growing teams. I usually joined when things were still scrappy, helping shape roadmaps, make early hires, and build just enough structure to keep momentum without slowing everything down.

I’ve seen how product teams drift as they grow: hiring too early, adding too much process, or losing touch with what made the product work in the first place.

Now I work with founders to catch problems early, before they turn into wasted sprints, bloated teams, or missed launches.

How I can help

  • A fast, focused async review of your product flow, user experience, and roadmap.

    • Full review delivered via recorded Loom walkthrough

    • Identify where you're losing clarity, speed, or user trust

    • Actionable fixes you can apply immediately

    • 48h turnaround after receiving materials

  • Audit your next feature or product plan before you commit time and engineering resources.

    • Review of product flows, UX, roadmap, and supporting tickets/docs

    • Identify strategic gaps, execution risks, and potential misfires

    • Clear recommendations on what to tighten, cut, or rethink

    • Practical advice you can apply right away

  • Hiring your first product person or designer is a critical decision — and an expensive one to get wrong.

    • 1:1 working session to define the real role you need

    • Review and refine your job spec and interview process

    • Build a lightweight onboarding plan that sets up the hire for success

    • Focused on hiring for where you are now, not generic templates

  • Tactical support for founders who are scaling fast but not ready for a full-time product leader.

    • Two 45-minute calls per month to work through product strategy and delivery challenges

    • Unlimited async support via Slack or email

    • Quick input on product decisions, roadmap adjustments, hiring, and delivery flow

    • Helps you stay fast, focused, and in control without growing headcount too early

Writing

I write about things I’ve run into while working in product: early hiring, messy decision making, unclear roles, and gaps in UX.


Mostly just trying to make sense of the patterns as I go. If you’re figuring it out too, you might find something useful.

Let’s get started.

Drop a few details in the form below and I’ll get back to you shortly.
Prefer email? You can always reach me directly at tbiorga at gmail . com

Looking forward to hearing from you.